FORD Makes.."FAKE MODELS"
Say what you will- but in the spirit of EMINEMS
"BEAUTIFUL" video- save DETROIT and America's
money making industry, save the industry that granted
Americans ..A RESPECTFUL WAY OF LIFE!
...."By Any Means Necessary!"
(b4 "WE" become that 3rd world country )
NYTimes writes:
"Antonella is an attractive 28-year old woman
who lives in Rome. Her life is focused on
friends and fun, clubbing and parties. She is also
completely imaginary. She was the guiding
personality for the Ford Verve, a design study
that served as the basis for the latest-generation
Fiesta.
A character invented by Ford designers to help
them imagine cars better tailored to their intended
customers, she embodies a philosophy that guides
the company's design studios these days: to design
the car, first design the driver.Invented characters
get everyone on the same page, Mr. Callum said.
"Personalizing gives context to the information
we have. Sometimes the target demographics are
difficult to relate to by, say, a 35-year-old male
designer. Ford's goal in using made-up characters
is that they will help produce cars that transcend
national traits and are instead built around international
NYTimes
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