FORD Makes.."FAKE MODELS"
 Say what you will- but in the spirit of EMINEMS
"BEAUTIFUL" video- save DETROIT and America's
money making industry, save the industry that granted
Americans ..A RESPECTFUL WAY OF LIFE! 
  
...."By Any Means Necessary!"
(b4 "WE" become that 3rd world country ) 
NYTimes writes:
"Antonella is an attractive 28-year old woman
 who lives in Rome. Her life is focused on 
friends and fun, clubbing and parties. She is also 
completely imaginary. She was the guiding 
personality for the Ford Verve, a design study 
that served as the basis for the latest-generation 
Fiesta.
Say what you will- but in the spirit of EMINEMS
"BEAUTIFUL" video- save DETROIT and America's
money making industry, save the industry that granted
Americans ..A RESPECTFUL WAY OF LIFE! 
  
...."By Any Means Necessary!"
(b4 "WE" become that 3rd world country ) 
NYTimes writes:
"Antonella is an attractive 28-year old woman
 who lives in Rome. Her life is focused on 
friends and fun, clubbing and parties. She is also 
completely imaginary. She was the guiding 
personality for the Ford Verve, a design study 
that served as the basis for the latest-generation 
Fiesta.
 A character invented by Ford designers to help 
them imagine cars better tailored to their intended
 customers, she embodies a philosophy that guides 
the company's design studios these days: to design 
the car, first design the driver.Invented characters
 get everyone on the same page, Mr. Callum said. 
"Personalizing gives context to the information 
we have. Sometimes the target demographics are 
difficult to relate to by, say, a 35-year-old male 
designer. Ford's goal in using made-up characters 
is that they will help produce cars that transcend 
national traits and are instead built around international 
 NYTimes
A character invented by Ford designers to help 
them imagine cars better tailored to their intended
 customers, she embodies a philosophy that guides 
the company's design studios these days: to design 
the car, first design the driver.Invented characters
 get everyone on the same page, Mr. Callum said. 
"Personalizing gives context to the information 
we have. Sometimes the target demographics are 
difficult to relate to by, say, a 35-year-old male 
designer. Ford's goal in using made-up characters 
is that they will help produce cars that transcend 
national traits and are instead built around international 
 NYTimes
 
 
 
          
      
 
 
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